Marketing strategy

Discover your marketing strategy

In the basis a good marketing strategy provides you
with detailed answers to these questions;

Who are your most valuable buyers?
Why do they want to buy from you?
What should you communicate with them?
How will you reach them?

“The most organized marketers are 397% more likely to report success”

“Goal-setting marketers are 376% more likely to report success”

“Marketers with a documented strategy are 313% more likely to report success”

As you can see from the report above, your marketing strategy has a serious impact on your potential for success!

To see where you stand right now, answer the questions below for yourself.

Do you have specific marketing goals written down with deadlines, and are you actively benchmarking them with real-world outcomes?
Do you know the psychographics of your ideal customers? For example, which challenges are they experiencing and why do they buy from you?
Do you know exactly what makes you different from your competitors?
Do you have a step-by-step plan describing which channels you should be using and what you should be doing there to grow for the next 6 to 12 months?
Do you keep notes of the new things you are learning about your customers, your competition, and your prior marketing efforts so that you’re constantly improving?

If you answered NO to 2 or more questions that’s great news, because then you can still improve a lot!

Together we decide on realistic marketing goals using SMART goal setting. We include the core marketing goal as well as supporting goals.

We create detailed buyer personas that answer the important psychographic questions that help you increase value and reduce friction.

We’ll find out how you can outsmart the competition through a detailed analysis of both your direct and indirect competitors.

The SWOT matrix will summarize the prior results to provide a detailed description of your competitive (dis)advantages, opportunities, and threats.

We decide which marketing channels should be prioritized. The most effective channel might not be the most realistic!

No lengthy documents. Just 5 sheets that are easily updated and shared as new information becomes available.

I would love to help you with your marketing strategy!